So why is the mobile version of a website so important?

For many website owners who have been doing business online for a long time, the question of how important the mobile version of a website is is a pressing one. In the past, in order to finally determine the importance, you had to look at the statistics of website visits by users from mobile devices. If the percentage was low, the desktop version was enough, as long as it worked when accessed from different devices. If the percentage was high, it was decided to create a mobile version.

There are two main ways to create a mobile version of any website:

1. Adaptive layout. The site has two interfaces: the first one for visitors from desktop computers, and the second one is a simpler version for accessing it from different mobile devices.
2. PDA version. In these cases, the mobile version of the site is located on a separate subdomain. If a client or visitor visits the main site from a mobile phone, they are automatically sent to the PDA version. All search engines also see it perfectly and display it in the search results.

New models of user behavior

A smartphone in the hands of a user means access to information about goods or services. Today, it is already a standard model of consumption to study information about a product after, before, or during a visit to a store.

This step is one of the most important in the sales funnel, and adapting a website for a smartphone can positively affect conversion and the corresponding sales growth.

80% of Alexa top websites are adapted for mobile devices. 80% of Internet users have smartphones (Smart Insights).

If you are promoting your business with the help of SMM, the mobile version of your website will also be very relevant, because according to research, 80% of the time users spend on social networks is on their smartphones.

The importance of a mobile version of a website for SEO nowadays

The impact of a mobile version of a website on SEO is obvious. First of all, it is traffic. All search engines notice the growing trend of browsing sites from various mobile gadgets, and currently more than 50% of users visit various entertainment sites and trading platforms from their smartphones. Thus, if you create a mobile version, the audience reached will increase several times.

Another advantage of the mobile version of a website is that search engines rank websites that are equally readable both from a desktop computer screen and from phones and small tablets to higher positions. This scheme works for both Yandex and Google, which has officially confirmed that the mobile index is a priority, and if a site does not have a well-designed and working mobile version, it will be ranked lower because the robot will index it starting from there.

What is mobile-first indexing?

Mobile-first indexing is a new approach in Google’s algorithms. It will index the mobile version of the resource first and focus on it when ranking.

This approach is a fundamental change in the way Google evaluates website content and prioritizes crawling and indexing. At the moment, the main version of the site is considered the desktop version, and the mobile version of the site is considered an “alternative” version. This will change soon. Currently, this change is being tested and will be launched gradually and only for those sites that Google considers “ready” enough for it. But the vector is set and cannot be ignored.

If a website does not have a mobile version and the desktop version is not optimized for mobile devices, the content will still be indexed. However, it may be ranked worse than mobile-friendly pages.

The importance of the mobile version of the website in other search engines

Google also now displays those sites that have a well-adapted version for smartphones (mobile version of the site), i.e. one that does not have horizontal scrolling, is easy to read and easy to manage for visitors.

The following parameters are important for visitors who access the mobile version of the site:

• All the information of interest should be in front of their eyes on one page and highlighted in large font for easy reading
• The mobile version of the site should not have unnecessary plugins and large images, so the loading speed increases significantly.
• Add more buttons and other active elements
• There is a sufficiently large distance between the links for ease of use on touchscreen mobile gadgets.

On the other hand, the presence of a mobile version of a website does not exclude the main version, as many customers first use a search engine to find the information they need on their phones, and then make certain actions and purchases on the main version.

On the other hand, the presence of a mobile version of a website does not exclude the main version, as many customers first use a search engine to find the information they need on their phones, and then make certain actions and purchases on the main version.

Thus, the creation of a mobile version of your website will make it more likely to appear in the top search results.

When creating websites, we always work carefully on both the desktop and mobile versions of the site. You can evaluate our work in the “Our work” section. You can contact us in the “Contacts” section. We will be happy to help you increase your sales